P / 01
Principle one
A belief you held the work to. One crisp sentence of what it means in practice.
Case study/002Add category
Project
Two
A one-line promise of the outcome this project delivered.
Overview
Two or three sentences of context: who this was for, what space it lived in, and why it mattered. Keep it tight — the reader should grasp the stakes before the first scroll.
Then a sentence on what you delivered at the highest level.
—
A defining number about the scope
—
Users, teams, or surfaces touched
—
Constraint that shaped the work
—
Outcome in one figure
01 The problem
Frame the tension
in one line
A sentence that names the core conflict — what users (or the business) needed versus what the current state actually allowed.
- 01
Pain point one
What was breaking, for whom, and the cost of it. One sharp paragraph.
- 02
Pain point two
A second dimension of the problem — process, scale, clarity, or trust.
- 03
Pain point three
The thing that made it hard to solve, not just hard to live with.
- 04
Pain point four
Why existing tools or patterns fell short here.
02 The solution
The idea, and how
it shows up
One line on the central design move — the bet that everything else hangs from.
Pillar one
Name the first big idea
Explain the surface, the interaction, and the why behind it. Tie it back to a problem above.
Pillar two
Name the second big idea
A second feature or flow, with the reasoning and any trade-off you made.
03 Principles & framework
How you think,
made legible
Three to six principles that guided the calls, plus the process that got you there.
P / 02
Principle two
Another guiding rule and the behaviour it produced.
P / 03
Principle three
A third — ideally one that reveals a trade-off you were willing to make.
P / 04
Principle four
Keep them specific to this project, not generic design platitudes.
P / 05
Principle five
Optional — remove cards to fit your real list.
P / 06
Principle six
Optional.
01
Discover
How you learned the problem — research, data, shadowing.
02
Frame
The model or framing that unlocked the rest.
03
Systematize
How you turned it into reusable patterns or a system.
04
Validate
How you tested, measured, and refined before ship.
04 The deliverable
What shipped
Show the final thing in its best light, then the impact.
— result
A headline outcome metric.
— result
A second measurable win.
— result
A qualitative outcome or quote.
Replace these with your real results, or remove the block if you can’t share numbers yet.